June 15, 2006

No such thing as an internal memo

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Home
Branding
No such thing as an internal memo

When talking about marketing these days I often show people the home page of internalmemos.com and suggest that these days it’s not safe to think of any memo as internal.

I imagine Graham Copley at HSBC has realised that, seeing his latest published in the FT, describing the output of some of their very highly paid analsysts as “pedominantly worthless flashnotes” adding that many “analysts and team leaders do not deserve to be paid this year”.

As my friend Declan, who spotted this, concludes: interesting times indeed.

—–

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

HSBC transparency

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

Collaboration

Penny Edwards’ post – Are we really collaborating? – got me thinking. I’m wary of definition deckchairs, but I liked the idea of seeing a difference between collaboration and mere

9 November 2008

The network of life

Manuel Lima challenges the prevailing metaphor of the tree for understanding systems. The metaphor has deep roots (see what I did there?), for instance when we casually say genetics is

14 September 2015

Blowfly blog

Liam Mulhall co-founder of Australia’s Blowfly Beer (interviewed in this podcast last month), has just started blogging. In the podcast, he said mostly the big brewers had not seen him

6 July 2005

What does facilitation look like to you?

Here are three pictures I found on the first page of a Google Image search for “facilitation”. I have no idea how good or bad (or staged) these particular meetings

No such thing as an internal memo

Johnnie Moore

Share Post

More Posts

More Updates