Good post by Jackie Huba about an 80-year-old videoblogger.
Market researchers pay handsomely for this kind of research, yet it’s unclear how many companies scan the web for free Millie research. We know Coca-Cola Company doesn’t.
Here’s an idea: Send customers webcams to record video diaries about them and your product. Encourage honest open and transparent feedback to post on their blogs. Not only do you receive free market research, you enhance the ever-important Google juice.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Adrian is continuing a stream of interesting posts at 173drurylane.com. I need to start writing some more stuff there too. I like the way our little experiment is going… I
I’m glad that my friend Matt Moore has resumed blogging. Here’s his take on control: There are two lies. One that we are not in control of our own destiny
Chris Corrigan has a great post on objections to participation in conferences. I’ve learnt a lot from conversations with Chris over the years and what he says here is spot
