Johnnie Moore

Blogging for Ourhouse

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Welcome to the Ourhouse Weblog.

Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is written with several of my co-authors. (The book is due out around October).

This site is in the early stages of development. I’ve chosen Movable Type as the engine… it seems to have come highly recommended and has a big community of users.

I like MT for its functionality but also I like it as model for doing business. It was founded by a husband-and-wife team is free to non-profits and inexpensive to businesses. It grows and is supported by an extended network of users… a very different way of doing business from companies that try – and so often fail – to control everything.

The learning curve is pretty steep and sometimes I wish I’d gone for their Typepad variation… but anyhow, I decided to go this way and now I’m going to try to make it work.

Over the next few days, I’ll be playing around with the various elements of the design – and hopefully getting some help from friends with a bit more expertise than I have on my own!

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I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Trust and NGOs

My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting


I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.

Comment spam solution

Like many others I’ve been getting more and more bogus comments from Spammers promoting their sites. So, having delayed for a while, I’ve just installed

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Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

Who influences who?

Together with Mark and James, I’m running a workshop at NESTA on Monday 9 February called Innovation and Networks of Influence. Here’s a snippet from the blurb: In a networked

Johnnie Moore

Relearning the fundamentals

I love improv, partly because every time I take part in an improv game I learn things. And very often that’s a relearning of some fundamentals. On Friday night, Remy

Johnnie Moore

links for 2006-04-11

Opinion: views on the news on Why KR needs a flushing toilet One kiiwi perspective on the author of Lovemarks. Hat tip: Declan Ellitott. (tags: branding marketing newzealand) —–

Johnnie Moore


I do not need to explain why I say things. That’s the interesting thing about being the CEO. Maybe somebody needs to explain to me why they say something, but