Johnnie Moore

Using an issue as a social object

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Rob has a good post about KETC‘s launch of an H1N1 blog following on the heels of their mortgage-crisis blog. Rob’s been closely involved with US public broadcasting as it figures out how to navigate the waves crashing around all mainstream media.

Rob says

When we began to wonder how to use TV and an issue as a Social Object – to convene and help a community – we spent months finding our way. It was all new – we had absolutely no idea what to do or what would work…Now with many such projects done and the most recent with 60 plus stations in over 30 markets (Facing the Mortgage Crisis) it took a few days to start our work on Flu.

That phrase – issue as social object – really caught my eye. It requires abandoning narcissistic branding and maybe public media have found that easier to do that some others I could mention.

Bonus link: one of Hugh’s explanations of the idea of social objects. Plus doff of cap to Jyri Engestrom

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016
Johnnie Moore

The perils of the complicated

Chris Corrigan has a good post on how complicated models masked the complexity of the financial system – and made the perpetrators very rich at everyone’s else’s expense. In these

15 February 2012
Johnnie Moore

Behaviour change, revisited

Please don’t take this too literally, I just need to get this off my chest. A while back, Mark posted some good provocative challenges to notions about behaviour change. Geoff

1 October 2009
Johnnie Moore

Amplified 08

Amplified 08 sounds like my kinda conference – a conversational gathering of people who are into social media. It promises to have a flat structure which usually means a bubbly

4 November 2008

Leading from the clown

Embodied thinking vs slippery AI

Noticing

Playing with eye contact

Facilitation antlers

Small p presence

Small i improv

Through boring to beautiful

Holding a mirror…

Enough

February 2025 update

What I’ve been up to

Ritual and grasping to grow

Kerplunk!

A little resonance

Swimming, pacing and experiential learning

Showing Slide 1 of 17