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Johnnie Moore

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Category: Branding

Johnnie Moore

Social banking

21 February 2008

Antony Mayfield has an interesting post on specualtion that social banking (things like peer-to-peer lending) could account for 10% of all retail lending in a couple of years. This comes via Jason Gardner, blogging with refreshing honesty from within Lloyds TSB. I like the idea of a banker who does

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Johnnie Moore

No more grand narrative?

6 February 2008

After Sean let fly at the market research business I’m pleased to see Piers doing the same for the trendspotters. For me, there’s a message linking both: can we get away from putting our faith in magic feathers and soothsayers? I think if we do, we could move to much

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Johnnie Moore

Social objects and magic feathers

26 January 2008

I’m an enthusiastic participant in the whole “social object” conversation. (Hugh crystallised it first here.) I just want to add a caveat before we all get carried away and talk about Dumbo. In the film, Dumbo stops believing he can fly, but his only friend, Timothy Mouse, improvises to rescue

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Johnnie Moore

Language pitfalls

11 January 2008

Mark Earls writes about the pitfalls of language. In particular he looks at how European languages emphasise objects doing things to other objects. Other languages are much more into processes. I think one manifestation of this is the word “brand”. Our language treats it like a fixed thing with an

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Johnnie Moore

Podcast: marketing, bananas and more

6 January 2008

Last week I had a great conversation with Hugh Macleod and Mark Earls (author of Welcome to the Creative Age and more recently Herd.) We talked about lots of stuff loosley related to Marketing 2.0, especially social objects and how the old idea of branding is looking a bit unconvincing.

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Johnnie Moore

Coalitions of the willing

6 December 2007

I used that phrase back in February. I think it’s a good way to describe a way of thinking about how to respond to what’s created by Web 2.0: you can’t control it you need to manage people as if they’re volunteers. James and I are going to use this

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Johnnie Moore

Bored at Berkeley

8 October 2007

A tweet from David Smith led me to this post by Alan Cann. Alan shows this soporific video; it’s from an extensive range published by UC Berkeley on YouTube. I feel a bit guilty picking on this particular lecturer as there are plenty of others there who are comparable. And

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Johnnie Moore

The Thunderbird Six Syndrome

22 September 2007

Hugh’s latest includes this observation: A few weeks ago I was having lunch with somebody very high up the global Digital Advertising foodchain. He was telling me about how once he was pitching for a ten million dollar account with a large international client. The client basically said, “I love

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Johnnie Moore

Rock in a hard place

14 September 2007

There’s been quite a scare over the Bank of England providing emergency lending to Northern Rock bank. Out of curiosity I wondered how my building society the Chelsea might be responding online. High on the home page was the link shown here: And what about Northern Rock itself? Absolutely nothing

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Johnnie Moore

Virgin flight

16 August 2007

PSFK’s report on the first Virgin America flight from LAX to SFO makes it sound pretty good.

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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