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Johnnie Moore

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Category: Branding

Johnnie Moore

Petticoats showing

30 April 2007

I had a lovely lunch today with Russell “Interesting” Davies. Something he said made me wonder if there was a special word to describe the phenomenon where someone says something which starts to reveal a subtext saying a lot about their world view. Like a subset of irony. Russell’s instance

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Johnnie Moore

Social marketing 101

30 April 2007

Want to understand the new marketing? Here’s the iPod page from amazon, brilliantly analysed by Joshua Porter showing 16 – count ’em – social features. Hat tips: Brian Oberkirch Debbie Weil and Katie Ledger. Katie adds a final point: Of course – lets not forget its about creating great products

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Johnnie Moore

Retirement

28 April 2007

I got home this afternoon to find a little envelope. It looked like a greeting card from someone but closer examination revealed the address was printed – although it was stamped not franked. My original little excitement was immediately replaced by caution. Inside was a card. The front is shown

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Johnnie Moore

Enough marketing

16 April 2007

What do they know of England who only England know? Kipling My friend, Steve Moore, is fond of this quote, and so am I now. I thought of it reading Twitter at the weekend and seeing Russell Davies say he was deleting marketing blogs from his aggregator. Russell’s post today

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Johnnie Moore

Branding: time for a bit of rough trade

14 April 2007

Branding used to be about polishing and smoothing to make shiny images of products and services that we’d all admire. These shiny things would have USPs propositions and such. There’d be manuals to try and make sure everyone kept to the script, to achieve perfection. But shiny things have a

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Johnnie Moore

Fun

14 April 2007

AdPulp spotted (via Josh Spear’s blog) this bit of fun marketing for Teenage Mutant Ninja Turtles: scenes projected directly onto a 25 storey building in Brazil. Here’s the YouTube:

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Johnnie Moore

Compare and contrast

14 April 2007

As the internet distributes information and intelligence it gets easier and easier to do a bit of pattern spotting and identify mismatches… and then share them with the world. Jeff Jarvis recently highlighted this example of it being done to John McCain: Alan Moore picked up another of these contrasts

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Johnnie Moore

The future of marketing

9 April 2007

Jeff Jarvis has a great post analysing Bob Garfield’s latest thoughts. Both well worth reading in full. Bob is scathing about the optimism (read denial) of big media owners: Balding’s set of facts comes courtesy of the proliferation of skimpy freebies, such as Metro, which are to newspapers what Skittles

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Johnnie Moore

It’s the engagement, stupid

6 April 2007

Dept of straws-in-the wind. Hugh is now working for Microsoft an organisation he’s been teasing, challenging and generally joshing for months now. Flattery is starting to look so twentieth-century, don’t you think? (And judging by this from Lloyd, they do need Hugh’s help)

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Johnnie Moore

Cringe City

5 April 2007

My first cringe came about 20 seconds into this. See how long you can endure. The rest was a bit like watching Dr Who as a child. Those Ernst and Young folk are clearly made of… sterner stuff. Hat Tip: Lloyd and Ben Casnocha Update: Over time I’ve trained myself

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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