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Category: Branding

Johnnie Moore

When corporate blogging gets tough…

12 August 2007

Johnson & Johnson are suing the Red Cross over the use of the Red Cross. Ah good morning Mr Bull, may I show you this large red rag? Well, actually they’re suing because the Red Cross is licensing other for-profits to use the cross in areas where, JNJ claim, they

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Johnnie Moore

In praise of inconsistency

11 August 2007

Brian Oberkirch likes this post by Umair and so do I. Like them I loathe the notion of one-word-equity. The other day James highlighted the wisdom of Etsy’s Robert Kalin, which feels way more sane and humane. Here’s Kalin: There is no “Etsy” in the monolithic sense of a single

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Johnnie Moore

A380 tickets on Ebay.

26 July 2007

Singapore Airlines are going to auction all the seats on their inaugural A380 flight for charity. On Ebay. Strikes me as a small but good bit of marketing.

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Johnnie Moore

Interactive Circus Act

13 July 2007

Sig contrasts three schools of marketing – The MBA, The Circus Act and The Conversation, and comes down in favour of an Interactive Circus Act. You’ll find me sitting next to him, joining in.

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Johnnie Moore

Doing a Henchard

7 June 2007

I must say I am thoroughly enjoying the massive public response to the 2012 Olympic Logo. What a well-deserved pushback to the ludicrous hype with which the thing was launched. What a heartening demonstration that the great British public has a brain and isn’t going to swallow whole the spin

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Johnnie Moore

What’s in a logo?

4 June 2007

The new logo for the 2012 Olympics has been launched accompanied by the customary list of contrived quotes about what it allegedly conveys to people. These always sound as daft as wine critics finding notes of rhubarb and spinach in a glass of plonk. For instance, Tony Blair says, “When

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Johnnie Moore

Chaos?

4 June 2007

Josh Porter has a good post on recent events at Digg. This is the bit that most interested me: One is as described by Mike Arrington of Techcrunch: Digg Surrenders to Mob. Simply using the word “Mob” makes for great press. We gravitate to mobs because we know they’re messing

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Johnnie Moore

Marketing as usual

29 May 2007

In my email today comes a reminder that marketing has yet to be revolutionised. American Airlines yells at me: As Requested – Your Exclusive AmericanDreamDeals 4 Day Fare Sale This accompanies a list of very unremarkable fares as a quick trawl on the web demonstrates. (eg AA London-New York, 12

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Johnnie Moore

Compare and contrast

13 May 2007

Thanks to David Burn at Adpulp for suggesting we compare and contrast the following YouTubes for Presidential candidates in the US. First, this dire cliche-fest for Mitt Romney: Second this witty effort for Bill Richardson: As David says, If you’re going to sell candidates like toilet paper, well, it’s easy

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Johnnie Moore

Shrinking packaging

13 May 2007

Stanley Moss emailed me this NY Times article: Incredible Shrinking Packages. Update: Andrew Smart picks up on this and I particularly agree with him on this point: And the guy from McDonald’s quote is like a red rag to a bull. “We’re offsetting it with other package reductions but that

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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