Singapore Airlines are going to auction all the seats on their inaugural A380 flight for charity. On Ebay. Strikes me as a small but good bit of marketing.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Hugh talks about why people aren’t flocking to Our Social World. I agree with him that (to quote the Open Space mantra) the people who come are the right people.
Tom Hamilton had me laughing this morning with this comment. I spent much of yesterday travelling from London to Leeds and back by train and on the return journey I
I’m about to embark on a three-week road trip working with teams of faciliators to share experiences and develop skills. I now hesitate to call it training especially after reading
James and I are running an Open Sauce Surgery on the morning of May 9th in London. This is for no more than five participants to learn about how to
