Johnnie Moore

In praise of inconsistency

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Brian Oberkirch likes this post by Umair and so do I. Like them I loathe the notion of one-word-equity. The other day James highlighted the wisdom of Etsy’s Robert Kalin, which feels way more sane and humane. Here’s Kalin:

There is no “Etsy” in the monolithic sense of a single identity or being. Etsy is the several dozen employees of Etsy, Inc. and even more, the several hundred thousand members of the community. As I see it, large corporations try to sanitize all their outgoing messages for the sake of keeping face. It is very easy to identify this kind of behavior.

Whenever you read something and it sounds like a series of pre-made phrases strung together, instead of a human being speaking, this is sanitized communication. To me, this stuff sounds inhuman.I want Etsy to stay human. This means allowing each person’s voice to be heard, even if it’s squeaky or loud or soft. I will not put a glossy layer of PR over what we do. If we trip, let us learn from it instead of trying to hide it; when we leap, let’s show others how to leap.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Side Effects

Annette has an excellent post about psychoanalyst Adam Phillips and his new book Side Effects. Here’s a little bit of Annette’s analysis: Phillips’ suggests that you can only be distracted

Johnnie Moore

Thinking or Doing?

I spend too much time thinking. A friend revealed to me recently that he would describe me to acquaintances as a brain on a stick. He assures me that this

Johnnie Moore

Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential – yet it’s also often