Thanks to David Burn at Adpulp for suggesting we compare and contrast the following YouTubes for Presidential candidates in the US.
First, this dire cliche-fest for Mitt Romney:
Second this witty effort for Bill Richardson:
As David says, If you’re going to sell candidates like toilet paper, well, it’s easy to see which brand sounds better.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Earl Mardle writes a fascinating post – Technology Plus Conversation Equals Community Raised by the Power Law comparing the pros and cons of allowing active user participation in websites. Drawing
I got home this afternoon to find a little envelope. It looked like a greeting card from someone but closer examination revealed the address was printed – although it was
Chris Corrigan spots this post by Tom Attlee about the Occupy Movement at UC Davis in California. Tom describes the scene in this video. Police confront students and it looks
Last month I quoted Bill Isaacs on fixed beliefs: Beneath the reluctance to let go of our beliefs is the fear that there will be nothing underneath – a kind
