May 13, 2007

Shrinking packaging

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Shrinking packaging

Stanley Moss emailed me this NY Times article: Incredible Shrinking Packages.

Update: Andrew Smart picks up on this and I particularly agree with him on this point:

And the guy from McDonald’s quote is like a red rag to a bull.
“We’re offsetting it with other package reductions but that white bag is important to the brand” Honestly if you’re not slightly irritated by that remark then you have a higher corporate bullshit tolerance than me. This kind of nonsense makes me foam at the mouth. What on earth does the average McDonald’s user think when they get their fries delivered in a white bag?

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

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So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Shrinking packaging

Johnnie Moore

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