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Category: Branding

Johnnie Moore

Slogans

15 October 2009

In Are you lovin’ it? Tom Asacker has a great post elaborating on David Ogilvy’s comment that “Agencies waste countless hours concocting slogans of incredible fatuity.” For every vaguely memorable slogan there are countless utterly forgettable ones. Tom lists ones McDonalds have used over the years as evidence, and also

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Johnnie Moore

Do less

18 September 2009

“We’re so lucky we don’t have to create the brand out of thin air. We just tell the truth and the brand builds itself.” The voice of Thomas Mahon quoted in one of Hugh’s latest posts. He’s talking about how his tailoring business took off through blogging. I think that’s

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Johnnie Moore

What they’re really telling men and women…

21 July 2009

This Mitchell and Webb clip made me laugh and hits the nail on the head. Hat tip: Will Humphrey

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Johnnie Moore

Another side to Burger King

20 February 2009

I posted the other day about some entertaining post-modern marketing happening to Burger King. All good fun. This video looks at BK through another lens. It compares the compensation culture at BK with that at its part-owners Goldman Sachs. A good reminder of the shadow side of brands. Hat tip:

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Johnnie Moore

Whose brand is it anyway..

16 February 2009

Like Nicholson emailed me a link to this interesting case study in user-led branding. The cease-and-desist part gets very postmodern I think. Brandjacking Burger King on Twitter – Lessons Learned @theBKlounge This is Luke’s synopsis which I can’t beat: punter goes on twitter claims to be Burger King, follows and

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Johnnie Moore

Insert your name here

23 June 2008

SpotRunner is an online agency selling prefab adverts for $500. You take your pick from a set of standard clips to stitch together your campaign. This Slate video captures it all rather well. I thought the generic political ads were funny – they’re almost a parody they’re that close to

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Johnnie Moore

Marketing 0.0?

5 June 2008

Years ago Alan Moore showed me a brilliant clip of Bill Hicks ripping Marketing a new one. I just found it on YouTube: (Warning: Not Work Safe!) I used this in my first post on a new collaborative blog: Marketing 2.0. In it I wonder if instead of promoting a

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Johnnie Moore

Blancmange sieving?

30 March 2008

I’m probably labouring the metaphor but a further thought on the blancmange leveraging post. I just did one of those online, multiple choice surveys. This one happened to be for United Airlines’ frequent flyer programme, specifically the membership pack they sent me. It was the usual strange experience of trying

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Johnnie Moore

Zopa and credit crisis

27 March 2008

Monevator left a comment

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Johnnie Moore

Lessons from a spatula

20 March 2008

Yesterday I was told a delightful story about the paediatrician and analyst, Donald Winnicott. Winnicott was a pioneer in thinking about how mothers and babies relate and how that affects the child’s development. He talks about a spatula game. He noticed that if a mother placed a spatula near the

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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