Johnnie Moore

Marketing 0.0?

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Years ago Alan Moore showed me a brilliant clip of Bill Hicks ripping Marketing a new one. I just found it on YouTube:

(Warning: Not Work Safe!)

I used this in my first post on a new collaborative blog: Marketing 2.0. In it I wonder if instead of promoting a rebrand of marketing, we actually embrace its demise…

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Organising…

Roland Harwood at NESTA has a nice account of Clay Shirky’s great talk at the RSA last week – Organising without Organisations. That talk, Roland’s post and Euan’s reflections on

Johnnie Moore

Tribal Thinking

One of Andrew Sullivan’s readers retells a great story about some remote islanders who were removed to England in the 19th Century. The idea was to allow them to sample

Johnnie Moore

Crowds and experts

I’m enjoying The Wisdom of Crowds a lot. The author knows how to write with lots of wonderful stories to illustrate his argument. (See Dave Pollard’s useful review here.) It

Johnnie Moore

Another haiku

Life unfolds wonder Sun-caressed Hugh berates God: Where