Years ago Alan Moore showed me a brilliant clip of Bill Hicks ripping Marketing a new one. I just found it on YouTube:
(Warning: Not Work Safe!)
I used this in my first post on a new collaborative blog: Marketing 2.0. In it I wonder if instead of promoting a rebrand of marketing, we actually embrace its demise…
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Mark Lloyd gives some generous feedback on the Open Sauce Surgery session with James and me. Thanks Mark and congrats on getting your blog off the ground. What I would
… of favourite books here’s an old post on why I think The Halo Effect is on my shortlist. Short version: it’s a powerful antidote to most of the glib
I met Paul Goodison yesterday along with my Beyond Branding co-authors Tim Kitchin and Malcolm Allan and fellow Medinge Group member Luke Nicholson. (The Medinge Group is the think-and-do tank
Question for any passing geek: I’ve upgraded to Movable Type 3.34 and am now using their own version of Tags. Does Technorati recognise them? I used this plugin to convert
