Years ago Alan Moore showed me a brilliant clip of Bill Hicks ripping Marketing a new one. I just found it on YouTube:
(Warning: Not Work Safe!)
I used this in my first post on a new collaborative blog: Marketing 2.0. In it I wonder if instead of promoting a rebrand of marketing, we actually embrace its demise…
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Annette makes an interesting point about the costliest errors item. We spend time learning how not to make the same mistakes again but it’s doubtful if we spend enough time
Hard on the heels of efforts to open source the analysis of thousands of government documents David Weinberger highlights Google’s latest idea: to allow readers to improve the automated translation
This thought by Antonio Dias jumped out at me from Dwight Towers’ post about mastery and control. Control is tied to the idea that we can limit energy expenditures and
I spent last Thursday doing a teambuilding workshop using Improv. I’m still buzzing from it. Improv Rocks! Something very powerful happens to people when they engage in Improv activities. The
