SpotRunner is an online agency selling prefab adverts for $500. You take your pick from a set of standard clips to stitch together your campaign.
This Slate video captures it all rather well.
I thought the generic political ads were funny – they’re almost a parody they’re that close to the “real thing”.
A few minutes browsing the ads at SpotRunner is a weird experience, I’m not sure if it’s funny or grim. Are ads now this cheap? Or were they always this empty?
Hap tip: Andrew Sullivan.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Dwight Towers has a short, entertaining and provocative video: the problem solution ratio. He makes great points on how easy it is to wallow in indignation, the dangers of experts
Leonara of Treehugger reflects on this year’s Do Lectures. Lots of good stuff and this line particularly caught my eye: Do Lectures are simply unafraid of being copied because they
Rob linked to Umair Haque’s suggestion: Solve America’s Employment Crisis With a Netflix Prize. The whole thing is worth a read but here’s the core idea: for each of America’s
I spent today at a meeting of the Financial Services Forum. This was a gathering of people working in financial services with an interest in marketing. This was well above
