James and I are doing a short turn at the Market Research Society conference in Brighton on Thursday. We’ve got about 25mins to talk about Co-Creation Rules. Time for a quick game and about 2 slides I reckon.
Lee McEwan lists some of the other dishes on the menu.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Dave at Cognitive Daily reports on a new scheme to deter bank robberies. Instead of responding passively to suspicious individuals bank staff are being encouraged to walk right up to
Thanks to Jon Husband for pointing out this example of the value of online social networks. When radiation oncologist Michael Tomblyn recently saw a 21-year-old patient whose eye was protruding
There’s a good post at FacilitatorU: Avoid Collective Incompetence. It looks at why we suffer so much disappointment and frustration in meetings. Part of this problem though can be attributed
I’ve tried a few of these social networks, like ecademy and linkedin. I’ve been under-enthused mostly because of the sense that many people there are networking for networking’s sake. But
