James and I are doing a short turn at the Market Research Society conference in Brighton on Thursday. We’ve got about 25mins to talk about Co-Creation Rules. Time for a quick game and about 2 slides I reckon.
Lee McEwan lists some of the other dishes on the menu.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Greg Satell asks What makes an organisation “networked”? He makes some points challenging either-or thinking about networks. So bureaucracies and silos aren’t inherently bad it’s more a question of recognising other
Roland reminded me about this video. A guy gets a bike where the normal steering is reversed so if you turn the handlebars left, the front wheel goes right. It’s
Michael Ledeen suggests suggests the protest movement in Iran is following the model of the starfish from the book The Starfish and the Spider. If you decapitate a spider it
Yesterday I met Jon Husband and his partner in Portobello market and had a great chat about social software, dialogue the meaning of life etc. Jon’s one of the creators
