Danny at Adpulp pointed me to Adweek’s coverage of O&M Execs accused of fraud on the US Government’s anti-drug account. Danny comments
Anyone looking for a revealing look at the kind of office politics duplicity and general CYA that occurs at ad agencies ought to check out Adweek’s recaps. It seems prosecutors have been very aggressive in trying to expose how and why Ogilvy folks falsified their timesheets, and some of the witnesses have been caught in their own web of lies.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Flemming Funch talks about Transport for London’s cackhanded treatment of one of their enthusiastic fans. This guy made his own versions of the iconic tube map and TfL made him
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on superficial rebranding exercises and I
Gallup’s latest survey shows the lack of engagement of workers with their jobs – a sad reflection on the failure of branding
Many of friends will admit they used to think of me as a brain-on-a-stick. And I certainly used to be one of those folks who acted as if my body
