February 16, 2009

Whose brand is it anyway..

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Whose brand is it anyway..

Like Nicholson emailed me a link to this interesting case study in user-led branding. The cease-and-desist part gets very postmodern I think.

Brandjacking Burger King on Twitter – Lessons Learned @theBKlounge

This is Luke’s synopsis which I can’t beat:

punter goes on twitter claims to be Burger King, follows and extends BK’s brand ethos, sells about a million burgers, sends CEASE AND DESIST to another BK impersonator, is left alone/ tacitly suppported by BK, and hailed as one of the best official corporate uses of social media by mainstream press!

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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There is never nothing happening

That’s a line from The Way of the Peaceful Warrior. I was reminded of it by this post by Dominic Campbell, reflecting on his facilitation of an event last month

6 January 2009

Quantum shifts

A few years back, when I had just moved to Cambridge, I was sitting in my new home feeling deeply depressed. The move had been extremely stressful and at that

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links for 2010-09-04

Dennis Whittle: If You Can Flip a Coin, Can You Be an Expert? Short and fascinating. Recipients of aid are asked to tell stories about the experience and then tag

4 September 2010

Stuck on transmit

John Porcaro comments on the deadening effect of overpreparation. An otherwise engaging offsite goes off the boil: One of the folks on our team came completely prepared with a three

Whose brand is it anyway..

Johnnie Moore

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