February 16, 2009

Whose brand is it anyway..

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Home
Branding
Whose brand is it anyway..

Like Nicholson emailed me a link to this interesting case study in user-led branding. The cease-and-desist part gets very postmodern I think.

Brandjacking Burger King on Twitter – Lessons Learned @theBKlounge

This is Luke’s synopsis which I can’t beat:

punter goes on twitter claims to be Burger King, follows and extends BK’s brand ethos, sells about a million burgers, sends CEASE AND DESIST to another BK impersonator, is left alone/ tacitly suppported by BK, and hailed as one of the best official corporate uses of social media by mainstream press!

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

Is visionary good?

John Moore at Brand Autopsy asks Is Being Visionary A Good Thing? Being visionary is a double-edged sword. Sometimes you can be so visionary that others can’t relate, understand or

13 July 2004

links for 2010-04-12

10 Outstanding Social Media Infographics | @NowSourcing.Com (tags: media socialmedia socialnetworks web2.0) Icelandic Modern Media Initiative "The goal of the IMMI proposal is to task the government with finding ways

12 April 2010

Against cheese movement…

Jon Husband found an engaging post by Kevin Carson taking aim at the thesis of the book Who Moved my Cheese? If you enjoyed the Fetish of Change essay I

4 June 2006

London workshop: Difficult Conversations

I’m going to run a one-day workshop on Difficult Conversations in London on February 20th. I’m doing with this my friend and collaborator Kay Scorah. As we say in the

Whose brand is it anyway..

Johnnie Moore

Share Post

More Posts

More Updates