This Mitchell and Webb clip made me laugh and hits the nail on the head.
Hat tip: Will Humphrey
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I had lunch yesterday with Euan Semple Alex Kjerulf and Lars Plougmann. The world was generally put to rights and I got to see how many books Alex buys each
Typically eloquent piece by Simon Caulkin in yesterday’s Observer: The devil is in the details: How would you appraise a vicar’s performance? By the number, length and quality of sermons?
I’ve been enjoying Beyond the Brand by John Winsor. (Disclosure: John is a co-contributor of mine at BrandShift). It’s a refreshingly different take on branding one that goes beyond the
Jon Husband spotted Billy Bragg’s piece in the Guardian. Bragg suggests that our current economic crisis can be traced back to Mrs Thatcher’s defeat of the miners and the ideology
