Rob makes a great point in his post about Boingo’s human approach to social media.
At Disney the surface of the Brand Icon never changes but inside the mask is a person who changes all the time and so is never allowed to speak… But in the new world we have to take off the costume and let the person inside have conversations with the public – HARD to do.
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting
The Church of the Customer blog quotes an NY Times interview with David Bowie who says: I’m fully confident that copyright for instance, will no
I’ve just started to suffer from Spam comments the latest effort by these wretches to publicise their sites. They basically post fatuous comments to weblogs
At the NGO conference (blogged yeserday and the day before) I met Martin Roell a German blogger and e-business guru. He’s blogged the event in
I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.
Viv McWaters – Getting rid of tables Viv suggests getting rid of the tables in meetings. Makes loads of sense to me.
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier this week I attended a debate on the proposition “Marketing isn’t Working”. Like all such adversarial set ups it tended to revolve largely around semantics, though some contributions were
I enjoyed this article on Peter Jackson (Director of Lord of the Rings) (linked by Joyce Wycoff) I focussed on this: He makes the kind of movie he himself would
