Johnnie Moore

Mickey Mouse and Social Media

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Rob makes a great point in his post about Boingo’s human approach to social media.

At Disney the surface of the Brand Icon never changes but inside the mask is a person who changes all the time and so is never allowed to speak… But in the new world we have to take off the costume and let the person inside have conversations with the public – HARD to do.

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Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Trust and NGOs

My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting

SharpReader

I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

links for 2011-09-22

Robert Paterson's Weblog: The war on Cancer – after 40 years and billions how have we done? #fail "Greed bordering on the grotesque has been allowed to rule the game

Johnnie Moore

Tories embrace blogging

Antony Mayfield reports that the Tory party are setting up an area for bloggers at their next conference. He observes:New Labour swept to power partly as a result of that

Johnnie Moore

Not a machine…

My friend and collaborator Alan Moore (no relation) pointed out this terrific quotation from John Stuart Mill. There’s good wisdom for facilitators: it’s not our job to get everyone to be

Johnnie Moore

The problem with incentives

Dan Pink gives a punchy TED talk about the adverse impact of incentives. He reports studies that show that offering incentives will increase performance for routine tasks. But for activities