Rob makes a great point in his post about Boingo’s human approach to social media.
At Disney the surface of the Brand Icon never changes but inside the mask is a person who changes all the time and so is never allowed to speak… But in the new world we have to take off the costume and let the person inside have conversations with the public – HARD to do.
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting
The Church of the Customer blog quotes an NY Times interview with David Bowie who says: I’m fully confident that copyright for instance, will no
I’ve just started to suffer from Spam comments the latest effort by these wretches to publicise their sites. They basically post fatuous comments to weblogs
Like many others I’ve been getting more and more bogus comments from Spammers promoting their sites. So, having delayed for a while, I’ve just installed
At the NGO conference (blogged yeserday and the day before) I met Martin Roell a German blogger and e-business guru. He’s blogged the event in
My mate VIv really struck a chord with me today: Everybody’s afraid. Of something. The future. The past. Our capability or inability; the voice in our head that says yes
The other day I said “Small boys like to put spiders in jam jars and poke them with sticks. It’s not very nice but as a metaphor, don’t we all
Often at the end of a lively open space, there are participants who say things would have been better with more structure, and/or express anxiety that things may have happened
I’ve not been blogging much here lately. I’m glad to have a decade’s worth of posts to look back on but I’ve been conspicuously not adding much to them. Social
