Dept of straws-in-the wind.
Hugh is now working for Microsoft an organisation he’s been teasing, challenging and generally joshing for months now.
Flattery is starting to look so twentieth-century, don’t you think?
(And judging by this from Lloyd, they do need Hugh’s help)
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Katherine Stone does some determined detracting of Delta Airlines. Delta’s new full-page ad campaign for its launch of Simplifares really grates on my nerves. The ad features the headline “How
Euan cites Richard Sambrook writing about John Chambers: He said the current education system of grades and exams puts people in competition with each other and is a top down
Mark Earls has a nice post on (the people formerly known as) the audience. The best part, for me, was this warning of marketeers being in collusion with Calvinism. Talk
I talk a lot about the importance of social objects – stuff for people to talk about – in marketing and the idea that successful brands naturally create a lot
