Johnnie Moore

It’s the engagement, stupid

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Dept of straws-in-the wind.

Hugh is now working for Microsoft an organisation he’s been teasing, challenging and generally joshing for months now.

Flattery is starting to look so twentieth-century, don’t you think?

(And judging by this from Lloyd, they do need Hugh’s help)

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

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Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

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Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

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Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

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Johnnie Moore

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A brand is a place

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