Want to understand the new marketing? Here’s the iPod page from amazon, brilliantly analysed by Joshua Porter showing 16 – count ’em – social features.
Hat tips: Brian Oberkirch Debbie Weil and Katie Ledger. Katie adds a final point: Of course – lets not forget its about creating great products or services that people actually WANT to talk about.. Yay.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’m back home for the excellent Reboot7 conference in Copenhagen. I’ll probably dump down some of my responses over a few posts here. First after great talks by Lee Bryant
I like autumn, and every year there’s always a day when it clearly announces itself. Yesterday there was a little chill in the morning sunshine that marked the end of
AdPulp spots this from Online Media Daily: NFL team the Cincinatti Bengals are getting into user-created videos. The [team] will send out e-mail messages today to 40 000 fans asking
Rob Paterson has two excellent posts throwing down the gauntlet to conventional thinkers in ad agencies and beyond. Online advertising is NOT marketing 2.0.
