Want to understand the new marketing? Here’s the iPod page from amazon, brilliantly analysed by Joshua Porter showing 16 – count ’em – social features.
Hat tips: Brian Oberkirch Debbie Weil and Katie Ledger. Katie adds a final point: Of course – lets not forget its about creating great products or services that people actually WANT to talk about.. Yay.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Jack Yan spots an interesting post by Ismael Ghalimi. He used LinkedIn to find someone at United Airlines who was able to resolve a problem for a group of his
Referring to this blog entry by Jim McGee: It’s human to want solutions in neat boxes, but neatness often drives out humanity. The Japanese make haikus in praise of the “messiness” of the cherry blossom.
I know I’ve posted this video before but I’ve been thinking of it a lot lately. Watching our MPs in the wake of the expenses scandal has been like watching
Quite often in meetings there´s a big assumption that we must end with action planning without which the event will be deemed unproductive. Action planning has its place and Chris
