PSFK’s report on the first Virgin America flight from LAX to SFO makes it sound pretty good.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Simplicity in complexity: real or manmade?
Quite a few people have linked to this video of Eric Berlow from TED. His theme is “how complexity leads to simplicity”. He looks at how various visualisations offer us
17 January 2011
Wave Rider
I’ve just been reading Harrison Owen’s Wave Rider. He explores the notion that human systems are fundamentally self-organising with some interesting implications for how we view formal organisations. He refers
12 January 2010
L-word audience engaged
Tom Guarriello has a good post on how the makers of the L-word are getting their fans involved in the program.
1 December 2005
$400,000 to stay the same
Stefan Liute points to the absurd story of Singapore authorities paying Interbrand $400 000 to rebrand Marina Bay… only to decide to leave the name unchanged. The really funny part
26 July 2005