Johnnie Moore

“Pepsi to cease advertising”

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I thought this Onion report was very funny and like all really good satire points to a truth that some may find uncomfortable. I urge you to enjoy the whole thing before reading the next few paras.

Consider some of the statements the Onion puts in the mouth of the Pepsi Boss:

“Frankly it just feels sort of weird and desperate to put all this energy into telling people what to drink. If they don’t like it, then they don’t like it.”

“Look, Coca-Cola is a terrific product,” Nooyi continued. “Millions of people choose it over Pepsi every day. Are those people wrong? Of course not. Concepts like ‘right’ and ‘wrong’ shouldn’t even apply. It’s a soft drink.”

These are pretty sane and sensible things to say… the hilarity is that, of course, a Pepsi boss could never acknowledge these truths.

Of course, vast marketing hierarchies a have a strong interest in maintaining the status quo. Too much Onion really would bring them to tears.

But there may be some smaller businesses that would do very well to use the Onion strategy. Run one last farewell ad, hack huges costs out of flim flam promotion and bet the ranch on actually delivering good stuff and services that people will want to talk about.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

A rocket aimed at conventional education?

Kevin Carey has a fascinating article looking at the growing number of startups challenging conventional universities with cheap online services. I’ve felt for a long time that education would eventually

Johnnie Moore

Twitter backlash

Good post by Lloyd Davis on the recent flurry of articles having a go at Twitter.

Johnnie Moore

Made me smile

I’m not a big fan of rules and lists but I enjoyed stumbling into this online: Jeff Mellor’s Grammer and Style Rules