… says Howard Mann in his riff on Guy Kawasaki’s post on The Art of Branding.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
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The Student, the Nun and the Amazon
There are moments when I get really excited by an unexpected byproduct of my own blog. One such happened a week ago when I met Sam Clements. Sam found me
10 May 2005
The answer to how is yes
A friend emailed me this short blurb about a book by Peter Block – The Answer to How is Yes. I’ll probably never get round to the book but this
22 September 2004
What’s in a logo?
The new logo for the 2012 Olympics has been launched accompanied by the customary list of contrived quotes about what it allegedly conveys to people. These always sound as daft
4 June 2007
Chris Corrigan on gossip…
He’s a smart guy that Chris Corrigan. I loved his observation a propos Fast Company blogging on gossip: When I am working with organizations who complain that they have communication
21 January 2004