… says Howard Mann in his riff on Guy Kawasaki’s post on The Art of Branding.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Polychronic (instead of just chronic)
Euan Semple blogged Teemu Arina‘s lucid presentation on the social web in support of informal learning. Teemu cites Lev Vygotsky’s notion that “all higher understanding is dialogic by nature”. I
11 July 2006
links for 2010-08-27
Blockbuster tells Hollywood studios it's preparing for mid-September bankruptcy | Company Town | Los Angeles Times Yikes. And I suspect the list of organisations who should be paying attention include
27 August 2010
Links and tags
You may have noticed that I’m experimenting with posting links here via the Delicious automatic thingy as per Steve Rubel’s tip. I quite like this for providing quick pointers where
22 January 2006
They are your future employees
Jon Husband offers a translation of Ils sont vos futurs employés relating to an article in English now behind the FT paywall. (FT take note: information wants to be free
27 September 2006