… says Howard Mann in his riff on Guy Kawasaki’s post on The Art of Branding.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Workshop next Monday
I’m running my workshop, Facilitation for Surprise next Monday at the Islington Hilton. I’m looking forward to it. There are currently 2 spaces left if you fancy making a late
30 August 2005
Take it personally
On the flight into Melbourne I read Anita Roddick‘s latest Globalisation – Take it Personally. (It comes in two editions, I bought the more matter of fact version; there’s also
21 November 2004
Habits and the brain
Roland reminded me about this video. A guy gets a bike where the normal steering is reversed so if you turn the handlebars left, the front wheel goes right. It’s
19 December 2015
links for 2010-08-29
Consortiumnews.com Craig Murray gives his account of the consequences of not towing the party line for the Foreign Office. Bureaucraicies/hierarchies at their worst.
29 August 2010
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