… says Howard Mann in his riff on Guy Kawasaki’s post on The Art of Branding.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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More Bohm
I’ve been rereading stuff by David Bohm and my head is full of his ideas. Too full for me to put them into decent form in a blog post. Fortunately,
14 March 2011
links for 2010-10-17
Sutured to chaos: the masterful failings of Monika Cicho? « transversalinflections "It turns out that ‘sand avalanches’ have an analogue in the brain’s ‘neural avalanches’ (that is in the way
17 October 2010
There is no point
I’m quite interested in the idea of things being pointless. This fabulous bit of co-creation (South Park meets Alan Watts) delights me. So many meetings start out with anxious lists
3 June 2008
The Moose Will Provide
I’ve been meaning to say this for some time. The final provocation is the setting of New Year’s Resolutions something I don’t do. I’m more River than Goal you see.
31 December 2004