… says Howard Mann in his riff on Guy Kawasaki’s post on The Art of Branding.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Thoughts for the day
These came to be via Tony Quinlan from Terry Tillman at 227company. “You can discover more about a person in an hour of play than in a year of conversation.”
23 December 2003
Signal, noise and gibberish
Incidentally if you want to explore non-verbal signalling I really recommend gibberish games from improv. Viv and I use them quite a lot in training (described here). I find that
1 November 2012
Wrong answers
Shocking research from the Onion has this as throwaway ending: In 2002, Fultz’s team shook the academic world by conclusively proving the existence of both bad ideas during brainstorming and
29 May 2007
Understanding vulnerability
Camila Batmanghelidjh asks why child protection remains such a challenge in the UK. There aren’t simple answers but I so agree with her on this point: Nationally we comfort ourselves
1 May 2012