Nice observation by Nick Wreden:
H Gordon Selfridge the founder of Selfridges one of the best-known department stores in UK, first penned the well-known slogan, “the customer is always right.”
However, Selfridge died both insane and penniless.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I suggest moving away from phrases like brand reinforcement, brand architecture and brand building. Instead of seeing brands as hard and controllable, let’s see them as soft and influenceable.
Then again perhaps this is a metaphor for our times. Perhaps those impressive technocrats aren’t either as smart as they think… or as powerful – or even evil – as
Rob spotted this fascinating and somewhat dispiriting story: ‘Cows eat grass’ and other inflammatory statements. The Dean of an Agricultural School claims to have no opinion on whether cows evolved
I’ve enjoyed reading Buddha’s Brain a blend of neuroscience and Buddhist philosophy. The opening chapters were especially remarkable, as they describe in layman’s terms the extraordinary things that go on
