January 16, 2006

Smart thinking

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Smart thinking

Earl Mardle gives a nice example of how an insurance company is using IT to create a smarter market in crash repairs.

I take the car to their “Care and Repair Centre“, identify myself and confirm that I’d like a body shop near home. Then I wait 20 minutes while the team checks out the damage. Then the guy walks me through the damage they find and what needs doing and tells me that the photos and the job spec have been put on their secure website where their registered body shops can log in and bid for the work.
They’ll call me back in a couple of days to tell me where the job will be done and when to deliver it. No mess, no fuss.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

insurance networking IT

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Smart thinking

Johnnie Moore

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