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Day: November 21, 2004

Johnnie Moore

What is brand? And is this getting boring?

21 November 2004

So the whole is-branding-dead debate drones on. I feel torn between a part of me that has some strong opinions… and another part that has a a rather cruder response: one of boredom. And I wonder if some of my readers are getting bored too? (Does that sound too proprietary?

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Johnnie Moore

Take it personally

21 November 2004

On the flight into Melbourne I read Anita Roddick‘s latest Globalisation – Take it Personally. (It comes in two editions, I bought the more matter of fact version; there’s also a more lavishly illustrated version). It’s a (slightly chaotic) assembly of short articles by different authors and pocket bios of

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Johnnie Moore

Idle thought about Starbucks

21 November 2004

Talking with Tony yesterday about Starbucks. And now I see that Jennifer is having a pop at them too prompted in part by my namesake . Jen and John are fed up with premature Christmas music. And I’m asking myself a broader question: I was wondering if Starbucks has actually

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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