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Day: November 13, 2005

Johnnie Moore

Red or Blue

13 November 2005

Jeff Risley blogs about his agency launching The Red Blue Project. Looking at the state of politics in the US the project is trying to get past polarisation. The agency says, “The project is politically neutral. The goal is not to move anyone to one side or the other, but

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Johnnie Moore

Now or Never

13 November 2005

I got quite excited when I found out that Islington is going to get wireless broadband at what seemed like good rates. The company providing this is called Now. Over the last four weeks they’ve been enthusiastically mailing me to announce that it’s now available on my street and they’re

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Johnnie Moore

A post about postmodernism

13 November 2005

Believe it or not I have a piece of paper from Oxford University saying I hold a degree in Philosophy and Politics. Actually I have a hard time believing it as I really struggled with Philosophy. I was particularly hopeless at the jargon. To win a philosophical argument with me,

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Johnnie Moore

Is authenticity hyped?

13 November 2005

Tom Asacker quotes Ionesco “Ideologies separate us. Dreams and anguish bring us together.” and goes on to set some challenging questions for folks (like me) who opine from time-to-time in favour of authenticity in branding. Here’s a taster but read the whole thing if you can find the time. Marketing

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Johnnie Moore

On conversation…

13 November 2005

Lisa Haneberg shared this quote with me by email. Oh the comfort – the inexpressible comfort of feeling safe with a person – having neither to weigh thoughts nor measure words, but pouring them all right out, just as they are, chaff and grain together; certain that a faithful hand

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Johnnie Moore

Antidote

13 November 2005

My pal Alan Moore (such a talented family don’t you think?) has a good post about Levi’s Antidote programme. This is a rare effort by a big brand to genuinely collaborate with its audience and a step away from top down marketing. Alan sets the context for this initiative with

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Johnnie Moore

City branding

13 November 2005

Katherine Stone is underwhelmed by Atlanta’s new tagline (Atlanta: Every day is opening day). Christina Maynard at Ricksticks feels the same about the new logos for Toronto and Atlanta. I’m yawning too. My two (maybe five) cents: when people talk about advertising and branding they often focus on a few

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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