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Day: November 15, 2008

Johnnie Moore

Tim Brown on play

15 November 2008

I really liked this TED video by Tim Brown of IDEO on creativity and play. He uses a few practical exercises to liven up the experience, but also to drive home his key points. One in particular dramatises how fearful we are, as adults of the judgement of others –

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Johnnie Moore

Herds and blancmanges

15 November 2008

Mark’s published his Admap article: Forget influentials herd-like copying is how brands spread (pdf). This is a nice summary of Mark’s pedigree hobbyhorse. He challenges marketing gurus who think it’s all about penetrating the inner decision processes of the individual mind to discover the magic levers that trigger purchase. In

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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