For those who enjoyed my previous posts on lists, here's a kindred spirit. I offer a little snippet to lure you into reading more.

I wonder what Michele's return on investment would have been after reading the same post, rendered in bulletese?

• There are lots of books out there.
• Most say the same things.
• Some are kindling, some light the match.
• Pick one that lights your fire.
• Ask why it does
• Remember the fire, burn the books.
• Now go do business.

If I find many more blogs like fouroboros, I may have to add a matching category to Dr Rant, called Dr Rave. In fact, I just did. I might go back and a few more posts to it, but as I write, fouroboros is the only one.

Tell me, why are you still reading me? It's kind of you and all, but really, you should be reading fouroboros. Ah perhaps you need more proof? Fair enough, how's this:

And that's just it. "My" bullet points are mine. You have to craft your own. From what you know and believe to be true: What you want, what you can do, who else wants it, and why they should care. We refine our own ideas about the way things ought to be. And then, we each help our customer discover their own unique set of bullet points, a process made easier thanks to the knowledge we gained in searching out and refining our own. We repeat for others what we've legitimately done for ourselves. Otherwise, we're just playing doctor, aren't we?

I recently got an email from a fellow blogger interested in how my company does what it does. You know what? What my company does, how and why, as well as more than a few examples of the work product, the result... they're all here, going all the way back through the archives to October of last year. Sure we have a process, but that could change tomorrow. What we have, what we share, what we recreate for others is a sensibility. Of possibility. That is constant.