Skip to content

Johnnie Moore

  • Home
  • Work With Me
  • Leadership
  • Team coaching
  • Books
  • Videos
  • Blog
  • Contact
  • Home
  • Work With Me
  • Leadership
  • Team coaching
  • Books
  • Videos
  • Blog
  • Contact

Day: August 31, 2003

Johnnie Moore

The volatile chemistry of trust

31 August 2003

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Read More »
Johnnie Moore

Inauthentic marketing: case study

31 August 2003

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

Read More »
Johnnie Moore

Dubious “Metrics” of Emotional Intelligence

31 August 2003

I’ve read and greatly enjoyed Daniel Goleman’s stuff on Emotional Intelligence. But I feel unhappy about his involvement with Hay Consulting where he endorses their impressively titled Emotional Competence Inventory Accreditation. Emotional intelligence cannot be reducted to ratings and scorecards. In doing so, we risk masking the subtle mysteries of human relationships for a bogus mechanistic precision.

Read More »

Popular Categories

  • Videos
  • Collaboration
  • Facilitation
  • Branding
  • Miscellaneous (everything is)

Popular Categories

  • Authenticity
  • Podcasts
  • Blogs & Networks
  • Market Research
  • My News

Contact

  • +44 7973 414263
  • Email Me
  • LinkedIn

About

I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

© 2026 Johnnie Moore | Privacy | Hosted by Wingnut

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
SAVE & ACCEPT