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Day: November 4, 2006

Johnnie Moore

Unsocial objects

4 November 2006

I talk a lot about the importance of social objects – stuff for people to talk about – in marketing and the idea that successful brands naturally create a lot of them. Neil Boorman’s latest post presents a slightly depressing alternative reality of brands as unsocial objects. He describes his

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Johnnie Moore

Cyworld

4 November 2006

Alan Moore has a good post of an interview analysing the success of social network Cyworld in Korea. I was particularly interested in the business model which is not advertising-based, and the policy of members having verified, true identities.

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Johnnie Moore

Government is not a business

4 November 2006

Dave Snowden has a typically erudite post on why Government responsibilities can’t be treated in the same way as those of business. I’ve always felt uneasy at the assumption that businessmen especially big businessmen are somehow better able to manage the complexities of delivering public sector services. Dave lists four

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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