Creepy advert watch

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Lloyd had a bit of a rant yesterday. He’d seen an ad for Stella Artois saying if you bought their special pack of their beer they’d plant a hedge for you in the countryside. His reaction is understandable:

If you really want to grow a hedge in the countryside, why don’t you just go and do that, rather than making people pay for your poisonous and habit-forming liquor and then spending money trying to make them feel good about you by doing something entirely unconnected so that they’ll buy more.

Yes, if I really want to do something for the countryside, wouldn’t it be more efficient to go direct rather than using a beer company as my agent?

There’s been a huge growth in this kind of promotion as Corporate Social Responsibility has taken off in recent years. I saw an ad yesterday for British Gas saying they are sending all their customers a ticket for a free family swim, somehow connected with their sponsorship of British Swimming. I don’t want to sound sanctimonious but this stuff feels creepy to me. It’s a little like strangers offering sweeties to our children.

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on email

Stay Connected

More Updates

Grit and pearls

Grit before pearls

Ben Schott has a go at the paradoxical blandness of supposedly disruptive startups: Welcome to your bland new world. It’s easy to get stuck in