Johnnie Moore

Creepy advert watch

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Lloyd had a bit of a rant yesterday. He’d seen an ad for Stella Artois saying if you bought their special pack of their beer they’d plant a hedge for you in the countryside. His reaction is understandable:

If you really want to grow a hedge in the countryside, why don’t you just go and do that, rather than making people pay for your poisonous and habit-forming liquor and then spending money trying to make them feel good about you by doing something entirely unconnected so that they’ll buy more.

Yes, if I really want to do something for the countryside, wouldn’t it be more efficient to go direct rather than using a beer company as my agent?

There’s been a huge growth in this kind of promotion as Corporate Social Responsibility has taken off in recent years. I saw an ad yesterday for British Gas saying they are sending all their customers a ticket for a free family swim, somehow connected with their sponsorship of British Swimming. I don’t want to sound sanctimonious but this stuff feels creepy to me. It’s a little like strangers offering sweeties to our children.

Share Post

More Posts

Rambling thoughts on models

I went down to Surrey on Friday for long walk and pub lunch with Neil Perkin. We’d originally planned to run a workshop about agile

Planning as drowning

Antonio Dias offers a fascinating description of what goes wrong when drowning: What separates a swimmer from someone drowning is the way a swimmer acknowledges

Leadership as holding uncertainty

Viv picks out some nice ideas from Phelim McDermott on the subject of leadership. “We love the security of the illusion that someone is in

Concreting Complexity

I’ve been thinking about the urge to scale things lately – see here and here. I understand the concern with being able to effect big

The absurd

In moving house, I radically downsized my collection of books which I can highly recommend. I used to think I’d one day find a reason

Who says fun is dangerous?

I wanted to share this email doing the rounds this morning… AIRCRAFT MAINTENANCE After every flight Qantas pilots fill out a form called a gripe

Rewriting history…

Thanks to my Improvisation friend Kelsey Flynn I rambled into a letter cited in Margaret Cho’s Blog (go to Letter #1): Lately it seems like

Yes, and…

A quick ramble on the nature of paradox, inspired by a blog on the value of both fear of the new and curiosity

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

The experience of dialogue

Good post by Chris Corrigan: Our experience of dialogue. This clip is interesting: interviews with screenwriters who point out the function of dialogue in a television show. One of the

Johnnie Moore

Us Now

I’m just back from a screening of Us Now courtesy of NESTA. It’s a one hour documentary exploring the question: In a world in which information is like air, what

Johnnie Moore

Blogs and Social Media Forum

I spent yesteday at the Blogs and Social Media Forum. Turned out to be an interesting day. This was an event about blogging that had attracted a large audience of