Paul Williams, of Brand Autopsy fame, is opening a exciting sounding venue in Seattle, The Idea Sandbox.

I’m opening an ideation destination... a conducive place for people to brainstorm. It’s called...

The Idea Sandbox

With the broad audience that this Brand Autopsy blog affords, I thought... instead of starting this business on my own – we could do it together. We could have a lot of fun....

As a little kid, I always wanted to ‘be an idea guy’ and help people find solutions to their problems. In each job I’ve had since graduation I found I had the knack to improve some part of the business by contributing solid, practical and actionable ideas. The Idea Sandbox allows me to formalize my passion and ability to help others generate wicked good ideas. I will share my expertise, as well as an extensive library of tools and resources to help others develop their own creative solutions.

I'm not sure about that word ideation, I think most folks would settle for having ideas. Setting that niggle to one side, I wish Paul lots of good fortune with this, it sounds like a bold effort to make a dream come true.