My pal and business partner James Cherkoff has a pithy little post on control and dealing with not having it.

But yes, the rules are different and this is - maybe - where the problems and the fears arise.  If you are a stellar brand which has always had the pulling power of a small super nova what do you do when someone says gravity has been reversed and that your satellites are drifting away to a new cosmos?  You boil over and try to change it all back.