April 5, 2007

Cringe City

My first cringe came about 20 seconds into this. See how long you can endure.

The rest was a bit like watching Dr Who as a child. Those Ernst and Young folk are clearly made of... sterner stuff. Hat Tip: Lloyd and Ben Casnocha

Update: Over time, I've trained myself to watch the whole thing. It is truly hilarious. Highlights for me are the repeated reappearances of the mysterious bearded man with questionable sense of rhythm and the bizarre showing of soup being served in a canteen.

Update 2: The best comment so far is the ersatz-Google-translated version of Armin Karge's post on this, which goes: Here are Ernst & Young to to the extreme (Latin: last day of the month) gone and reached gaaanz deeply into the motivation crate. Just love the idea of gaanz in the motivation crate!

Posted by Johnnie Moore at 10:42 in Branding , Miscellaneous (everything is)
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Comments (33)

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Beyond parody.

Rik says

Hahahaha! I lasted till the dude with the beard stared clapping. You have to wonder what the actual recruiting process was like :-)

I wish you a happy Ernst & Young day.

60secs! I can almost match it......The Fujitsu Song. Download the song, sing along to the lyrics, and enjoy!!
http://resources.zdnet.co.uk/articles/features/0,1000002000,2125636,00.htm

ouch, I can't believe you made 20 seconds. That's too painful.

What on earth could E&Y hope to gain!?

mark E says

Do Ernst & Young know?

PS I made it less than 10 I think. Beardy fella
clapping out of time did me...

Nick Smith says

Please, for the sake of my sanity, will someone be kind enough to confirm that this is a p*ss take!

Very good!

Whoa...offensive. Man...why does this bug me so much. Actually I feel kind of sad. Wow.

Matt Moore says

Join us... JOIN US...

Ha - brilliant - I'm going to show this at our next team building event!

I'm positively stupefied and speechless! That may very well be the lamest thing I've ever encountered.

So wait... it's a happy... shit, I can't remember the lyrics now. They didn't repeat them enough.

Jim Turner says

Dusting off that resume as we speak....

Maddison says

They didn't really create such a stupid spot, did they? Why didn't someone in that crowd tell them how bad it was? They all look crazy standing there singing Oh Happy Day When Ernst & Young Showed Me The Way, how lame. I'm glad I don't work for that company. The day they made that spot would have been the day I got fired.

Actually they don't look "crazy" so much as "frightened and willing to go along with it to keep their jobs". If you look at any individual frame, you'll see several dozen lobotomized worker bee drones and one rubber-faced slut who doesn't care whether she's singing about Ernst & Young or Adolf Hitler.

I almost feel sorry for the musicians too.

Almost.

Mike says

Good Lord.

Oh, wait...

Krupo says

The comment volume clearly indicates that the video worked its magic on you all. ;)

davek says

Last night I watched a documentary on Jonestown on PBS. Has anyone checked on these people lately?

Thom says

20 seconds?! As soon as the saxophone kicked in over the "It was a happy day" title I shuddered. That was about 6 seconds in.

I'm with Thom - as soon as the sax player got ready to peel off a sizzling solo I bailed. What a fright show!

Andrea Emerson says

If you make it all the way to the end, it gets far worse with a bit of choreography thrown in. I wonder whoever thought of "let's all squat real low and then jump up for the grand finale!"

Amazing.

gorgeoux says

1. Thank you for spoilers! They got me through.

2. The bearded man must be the gorilla that only earnest candidates spot. Cunning HR filtering.

3. Awesome brainwashing techniques; have yet to see something from the same league.

4. I fear for the other clients of that communication agency having proposed and produced the thing.

5. Honda's choir has fierce competition.

Joe says

As a fellow caucasian, I would say that white's don't have rythem. White accountants, however, are taking it to a whole different level.

We can only hope that E & Y spreadsheets are better than their dancing. Now shuffle back to your cubical.

xian says

I think we have pinpointed the day the music died, at least r&b.

i did like the guy who signaled for more wine.

Xian: Yes, the wine ordering is another highlight for me...

Hi Johnnie: I once worked for a US investment bank called Drexel Burnham Lambert. We were famous for creating and then 'manipulating' the junk bond market. In response we lost our most famous employee (Michael Milken) and were fined hundreds of millions of $. As part of a morale boosting exercise, the firm cut a video exhorting us to new greatness with the final sign off being Billy Ocean singing "When the going gets tough, Drexel gets going". In the video, standing just behind him was the entire senior management swaying to the music, clicking their fingers acting as backing performers. I have to say it was one of the most funniest bits of tat I have ever seen in my life. Unfortunately it doesn't seem to be available anywhere that I can find. I would have loved to have been able to link to it! Thanks for reminding me and making me smile! F

Armin says

Thanks for the video (again). I am also amused about the Google translation (see update 2). I am not shure, if you have understood, what I wanted to say ;-)
The latin translation ist certainly wrong: ultimo means simply extreme, at least in this context.
Anyway, have fun! And the E&Y-video will be a guaranty for rainy days...

David says

prepare for the alien invasion

Especially funny (in that scary way) since I had just been browsing through the "What's New" at Snopes (from a comic at XKCD.com). Featured there recently was a great "leaving e-mail" from an E&Y employee who seems to have been having not so happy days with the company.

Bulbboy says

Slightly slower than some here.
I lasted 7 seconds.

Extraordinary. Possibly a goer for next year's Eurovision?

Compare with the natural exhuberance of this one-take wonder: http://www.vimeo.com/clip:173714

Armin says

Let`s continue the Top of the (Business) Pop.
What do you think about this?
http://www.youtube.com/watch?v=wmIObmv2t6M

Hi Armin:

Running review

45s Starting to cringe in anticipation...

57s Oh no, they're not going to murder U2 are they?

1m 05s "Two great companies come together" Oh dear...

1m 15s No! "One bank"

No, I can't take it any more!!!

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