Jeff Jarvis on how organisations can engage with the rest of us:
This is about turning around the usual media equation: Instead of asking the outsiders in you turn things inside-out and go to them.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
A lesson from Inner Game author Tim Gallwey about not following Route One to a goal
Paul Levy came up with a word in a comment to his post about “icebreakers”. Some briefs might translate as “can you facilitate for these people to do what I
I’m back home from Reboot8 feeling very energised by the whole experience and reflecting on why I got so much from it. Generally, I don’t enjoy conferences. I find I
Edith Zimmerman has some wise things to say about advice: After editing an advice column for two years I’ve decided that there is no such thing as advice. There are
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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