David Burn at Adpulp reckons the latest Apple ad “is a giant killer”. Here’s the YouTube of it.
I don’t know about giant killing but I’m a longstanding PC user and I’m still not feeling any enthusiasm for upgrading to Vista.
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I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
My friend Julian Burton has just created an online version of his current exhibtion at the LSE The Art of Complexity. It’s a delightful exhibition showing Julian’s unusual perspective on
Last week I recorded a conversation with Tom Guarriello and Andrew Rixon about the language of facilitation. This was prompted by the research Andrew has published on this subject. It’s
I should write a longer and more lucid post about this, but those ones never get done. Please regard this as a starter for 10. I had a cuppa with
There seems to have been a lot of political leaders looking foolish lately. We look at their actions and explanations and wonder how they ended up there. I guess because
