David Burn at Adpulp reckons the latest Apple ad “is a giant killer”. Here’s the YouTube of it.
I don’t know about giant killing but I’m a longstanding PC user and I’m still not feeling any enthusiasm for upgrading to Vista.
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I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Last night I was paid to take part in a panel of experts (who me?) to give feedback to a financial brand about the trends we saw, their future strategy,
Dave Snowden has a typically erudite post on why Government responsibilities can’t be treated in the same way as those of business. I’ve always felt uneasy at the assumption that
Alex – Peattie & Taylor I wrote before about glorified job titles being offered as substitutes for real rewards… Hat tip to Dwight Towers
I’ve just had an article published in Argent (the Journal of the Financial Services Forum). Mutualism begins at home (pdf) is part of a special feature on Mutualism. In this
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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