David Burn at Adpulp reckons the latest Apple ad “is a giant killer”. Here’s the YouTube of it.
I don’t know about giant killing but I’m a longstanding PC user and I’m still not feeling any enthusiasm for upgrading to Vista.
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I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
This is another extract from Viv’s and my new book, Nothing Is Written (free to download). In Monty Python’s Life of Brian the eponymous antihero is fleeing a brigade of
I’ve been using BlogBridge as my default aggregator for several weeks now. They’ve issued new versions pretty frequently and I’ve appreciated the little improvements with each one. The latest (2.5)
I like Shawn Callahan’s examples of interventions: turning off the blind copy functionality in an email system to send a message about trust providing managers with notebooks with the inside
People who work with me realise that a good way to get me to stop listening to any explanation is to draw me a diagram. Don’t get me wrong sometimes
