David Burn at Adpulp reckons the latest Apple ad “is a giant killer”. Here’s the YouTube of it.
I don’t know about giant killing but I’m a longstanding PC user and I’m still not feeling any enthusiasm for upgrading to Vista.
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I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Rob and I did our fifth Phoric podcast on Friday with Euan Semple. As with the other guests, Euan picks three youtubes and talks about what excites him about them.
Euan remembers a painful effort at internal communication at the Beeb. High production values get in the way. I think it applies elsewhere too. High production values used to be
A couple more thoughts on The Southwest Paradox I blogged yesterday. When we chatted Michael Herman pointed out that the unsuccessful airlines can’t be separated clinically from Southwest. They’re the
I bought myself a USB headset at the weekend, to improve the quality of Skype and possible podcast recordings. The thing is, with an old style headset as soon as
