Johnnie Moore

Reflections on Reboot

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I’m back home from Reboot8 feeling very energised by the whole experience and reflecting on why I got so much from it.

Generally, I don’t enjoy conferences. I find I get uncomfortable if I have to sit for too long in an audience listening to a series of presentations. This also applies to panels and Q & A sessions as well… essentially any format where one person at a time gets a microphone. Unless that person is me… and even then I have my reservations. There were points at Reboot where I experienced severe presentation fatigue – but fortunately Reboot offers a great informal social space for informal conversations. I skipped many sessions in favour of chatting with old friends in the cafe area or terrace. A few minutes of good conversation and my fatigue vanished. Towards the end of the first afternoon, when I was feeling conferenced out, I skipped the evening events and gathered with a few friends for an excellent dinner which once again restored my energy.

It seems that other people have longer attention spans and they got more from the formal sessions than I did. And the great thing is, some of them write blog posts with the highlights, and I can read these at my leisure later. They digest the powerpoints for me and feed me back the highlights, with some reflections of their own. It’s funny that I found Bruno Giussani’s engaging reflections via a blogger who wasn’t even there at the conference, Mark Lloyd.

This way, I feel I get the best of both… key ideas from the presentations and all the satisfaction of looser and more informal conversations. I am left wondering how many of those sitting in on lots of formal presentations were getting what they wanted… but I certainly got my needs met.


Share Post

More Posts

Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is


I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Trust and NGOs

My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting


I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.

Comment spam solution

Like many others I’ve been getting more and more bogus comments from Spammers promoting their sites. So, having delayed for a while, I’ve just installed

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

The “We” Story

Evelyn Rodriguez writes about Rosamund Stone and Ben Zander’s The Art of Possibility. The Zanders write about the idea of WE: It points to relationship rather than to individuals to

Johnnie Moore

Open Sauce Surgery

James and I are running our second Open Sauce Surgery on the morning of July 5th. It’s a an opportunity to generate ideas for collaborative marketing and is suited to

Johnnie Moore

Sainsbury’s changes tack

The latest TV ad (clip at David Reviews) for Sainsbury’s features Jamie Oliver as usual only there’s a distinct change in tone. Instead of our Jamie doing a pseudo-report on