I know I bang on about this, but I keep running into examples of how abundant innovative thinking is, while large organisations and their advisers wring their hands about how hard it is.
A tweet from @thomascdaly led me to this page on Redesigning the Boarding Pass. Shedloads of creative thinking and prototyping for a better boarding pass. All generated without money changing hands.
I'd bet that several airlines have spent a lot of resources writing clever briefs and getting design gurus just to pitch for coming up with ideas like this.
Maybe there is no innovator's dilemma. Just a bureaucrat's dilemma: namely, how do I maintain my narrative of scarcity in the face of such wanton abundance?
Permalink
Email me
Facebook/Johnnie Moore
Linkedin/Johnnie Moore
Twitter/johnniemoore
Last.fm/johnniemoore
Del.icio.us/johnniemoore
Technorati/johnniemoore
MyBlogLog/JohnnieM
Blog/Johnnie Moore
Comments (2)
I'd say that ideas have always been abundant - it's execution that is the problem (and scarce).
July 30, 2010 13:45 Permalink for comment
Thanks Tim. What I think is interesting is that execution is often now happening fluidly in the network. In the post I cite, there are loads of actual prototypes of alternative boarding cards.
I see a lot of networked workers eg social entrepreneurs who able to get stuff out there very fast. Slower corporates are going to find it hard to keep up.
July 30, 2010 14:03 Permalink for comment