Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I’m often alarmed by people who champion execution if in doing so they dismiss important conversations about feelings and meaning.

At the same time there’s a lot of common sense in Tim Kastelle’s recent post: Execution is Everything. I particularly like the point that fights over intellectual property become in effect, a tax on innovation.

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Conversational leadership

David Gurteen tweeted this interesting article (pdf): Conversational Leadership: Thinking together for a change It makes a lot of sense to me pushing for a

Scaling or evolving?

This post really interests me: Innovation for Development: Scaling Up or Evolving? As they complete some pilot experiments in development work the authors recognise that

Jersey

I’ve just given a presentation on Beyond Branding in Jersey. It was fun to take ideas that have been percolating for months and give them

Badgers and the joy of complexity

Great article in today’s Independent. The government decided to take action to stop the spread of TB among cattle. They found that badgers were to

More on what is marketing…

Jennifer Rice continues our rolling dialogue about what marketing’s job is. I appreciate Jen for keeping a good thoughtful exploration going. David Foster at PhotonCourier

Chautauqua

I’ll be taking part in the Chautauqua online discussion of Beyond Branding, from 15th to 29th February. Fellow authors Denzil Meyers, Chris Macrae, Julie Anixter

Microsoft’s embarassing metadata

Found via Richard Gayle is Strike that Out Sam. This is a cheeky exploitation of the fact that Microsoft Word documents retain the fingerprints of

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Feeds

Christopher Carfi talked about comment feeds on the latest Hobson & Holtz report. And Jackie from Customer Evangelists commented on the fullest feed I do. So I’ve uploaded a couple

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Another side to Burger King

I posted the other day about some entertaining post-modern marketing happening to Burger King. All good fun. This video looks at BK through another lens. It compares the compensation culture

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Whose brand is it anyway..

Like Nicholson emailed me a link to this interesting case study in user-led branding. The cease-and-desist part gets very postmodern I think. Brandjacking Burger King on Twitter – Lessons Learned

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Beware of approval

Dick Richards picks up on the Performance Appraisal conversation. He quotes his own book and I think it’s worth repeating (my emphasis). We are legitimately mystified most of us confused