John Gruber offers a witty translation of corporate drone from Adobe. Here’s a snippet.
Why is Adobe acquiring Macromedia?
Adobe
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!
John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human
Texting bans may add risk to roads – USATODAY.com Another candidate for the department of unintended consequences… Social Art Project Roles « Perfect Path Some nice ideas about the archetypes
It’s interesting how often Rudy Giuliani gets cited by books about leadership. He’s invoked as if he’s an unarguable archetype. For me this highlights a deep flaw running through most
Rob May at BusinessBlogCasting has just posted an 8 minute podcast interview with me. He asks about my interesting tool. Which turns out to be improv.
