September 1, 2003

The individual transcends the bland…

BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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The individual transcends the bland…

Brilliant blog entry by my good pal Tim Kitchin – Claire brings BA to life – recording an experience we shared last week.

After encountering BA’s uninspired customer questionnaire Tim is grumbling about this mechanistic approach to relationships…

And then… something truly magical happens. The stewardess Claire (Wilkinson?) comes up to me and my MutualMarketing companion John Moore and fellow traveller Luke Nicholson of Ethical Media fame, and says (drum roll here):

“We’ve read your questionnaire.
Thankyou. Great feedback. Very interesting.
I wanted to talk to you about what we do in CSR.
BA has an active programme enabling staff to participate in ethical initiatives on an unpaid basis.
Here’s what we’ve done in Africa…
I think I’ve heard of your web-site (NB. This is of course unlikely to be true! #;

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The individual transcends the bland…

Johnnie Moore

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