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Johnnie Moore

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Day: January 27, 2004

Johnnie Moore

Brand architecture

27 January 2004

Further to my comment below and in pursuit of my dislike of brandspeak, here is my diagram of how people respond to the abstractions of brand experts. Especially designers of “brand architecture”.

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Johnnie Moore

The language of branding, continued

27 January 2004

My earlier post on the language of branding seems to have resonated with a few people. Tony Goodson comments and relates it to an excellent Simon Caulkin piece from the Observer. I bet Martin Johnson never went on a leadership course And also bet that he doesn’t write down his

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Johnnie Moore

I’m being spoofed

27 January 2004

Oh dear the contents of my inbox show that some spammer is spoofing my email address in his or her efforts to plague the world. I don’t suppose there is anything I can do about this, but any suggestions would be welcome… UPDATE after 30 mins. No it’s not spam,

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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