Further to my comment below and in pursuit of my dislike of brandspeak, here is my diagram of how people respond to the abstractions of brand experts. Especially designers of “brand architecture”.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We were playing improv games in Sydney’s Botanic Gardens this morning. I do admit getting a cheap thrill from the way this creates an impact on passers by. We’d just
Well I managed to persuade my crochety old PC to spark back to life sufficiently to back up recent data, but it’s still a very sick machine. So I treated
Several bloggers are talking about Focus today. And Elevator Pitches. Sometimes focus is good, but there’s a lot to be said for peripheral vision. This entry explores that idea with a lot of references to other folks. And concludes the answer is proably
: Yes, And
I’ve never had any excuse to quote Nietzsche in this blog. (For someone with a a degree in Philosophy I have a hard time spelling the name never mind reading
