Further to my comment below and in pursuit of my dislike of brandspeak, here is my diagram of how people respond to the abstractions of brand experts. Especially designers of “brand architecture”.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Chris Anderson highlights Yahoo’s new Creative Commons Search. Excellent idea.
I used to host this website with Internetters. A few months ago they were taken over by IOMART. The standard of service went into decline. In particular, the previously friendly
Declan Elliott highlights the launch of Boost Digital, a distribution platform for independent filmmakers: A platform where the work stands and falls on the individual talent of the artist, not
Thanks to Stefan for this: A no-frills budget airline brand is sending shivers down Romania’s flagship carrier Tarom. This airline is so cost-conscious that it didn’t even bother to come
