Johnnie Moore

Wellsprings of innovation.

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I liked Denham Gray’s analysis of the spectrum of knowledge management:

Everyone positions themselves somewhere along the spectrum from knowledge creation (awareness learning, community) to intellectual capital (knowledge assets branding, knowledge exchanges). Through long exposure, I have come to recognize my passions and interests are clearly at the knowledge creation end.

What I see happening at the other end (IC) is more about economics, PR, market caps and packaging than about the things that really matter to me, i.e. generating and understanding new insights, capturing experience and expertise, sharing and exploring. I do not wish to label or denigrate here, just my empathy is at the roots rather than in the leaves.

I think I’m more comfortable down there with Denham, exploring the new territory. My fear about a lot of branding is that it fixates at the other end when it needs to do more to foster human engagment.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

The joy of conversation

I’ve just had a delightful meeting with Emma Cahill co-founder of publishing house Snowbooks. They describe their approach thus: We publish far fewer titles than

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

Scaling and Theory U

I really enjoyed Dave Snowden’s reflections on Theory U. I’ve been meaning to write a comprehensive post but those never get written so here are a few reflections for now.

Johnnie Moore

Torture apologist

It seems that a serious candidate for the Presidency of the United States makes light of torture. Rudy Giuliani quips about sleep deprivation and thinks that whether waterboarding is torture

Johnnie Moore

links for 2010-12-02

Whitewalling: Teens create their own Facebook super log-off | Open (minds, finds, conversations)…