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Day: January 18, 2005

Johnnie Moore

Eyes off the prize?

18 January 2005

I think what Doc Searls says here about the price of copyright is pretty damn important.

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Johnnie Moore

What matters?

18 January 2005

Evelyn reflects on the books that people are buying and aren’t. It makes you wonder doesn’t it if marketers – heck, businesspeople altogether – are altogether in left field and totally missing out on engaging and connecting with each and every one of their constituents by cautiously tiptoeing on the

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Johnnie Moore

Patience

18 January 2005

I’ve never met Chris Corrigan and he lives 5000 miles away. And sometimes what he says touches me deeply. Today he talks about patience. If you have some, you can read the whole thing. If you don’t, here’s a snippet Patience is an absolutely required leadership skill. Things take time

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Johnnie Moore

Determinedly Detracting Delta

18 January 2005

Katherine Stone does some determined detracting of Delta Airlines. Delta’s new full-page ad campaign for its launch of Simplifares really grates on my nerves. The ad features the headline “How one airline is changing everything ” as well as the company’s new slogan “Good goes around.” Are you kidding me?!

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Johnnie Moore

Changing memories

18 January 2005

Here’s a fascinating insight, gleaned by Beth at Headrush from Mind Wide Open. Whenever you remember something, you are actually changing the memory of it. When you remember something by thinking about it or reliving the event, you’re essentially creating a whole new memory based on the old one, plus

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Johnnie Moore

A new twist on transparency

18 January 2005

Adam Curry is in mortal combat with his would-be broadband provider. After being in telephone-tennis with them for weeks now he proposes a new tactic. Record the conversations and podcast them. What a great idea.

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Johnnie Moore

Marketing astrologers…

18 January 2005

My friend Tim Kitchin blogs irregularly and passionately. I enjoyed his piss–takes on Henley Centre predictions and their implications. A few morsels: Marketing Week

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Johnnie Moore

Engage the resistance

18 January 2005

That’s often the best way to deal with bloggers who criticise you. Talk to them. I just commented to Hugh sometimes rudeness is just an angry person’s way of saying hello…

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Johnnie Moore

Distinctions

18 January 2005

Jennifer Rice partly prompted by John Porcaro has been thinking about connections and artificial distinctions. I like this line of thought. I’d add that another dodgy idea is stereotyping. You could make the mistake of saying customers are other-than-us; or you could think the customers-are-always-right. Nah. Just watch the TV

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Johnnie Moore

More on BzzAgent

18 January 2005

I met Dave Balter the founder of BzzAgent here in London yesterday. He’d suggested meeting after reading my own fairly sceptical posts on Bzzagents. (John Moore, Tom Guarriello and Christopher Carfi have all been critical too.) I liked Dave in person, and I give him a lot of credit for

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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