Jennifer Rice partly prompted by John Porcaro has been thinking about connections and artificial distinctions.
I like this line of thought. I’d add that another dodgy idea is stereotyping. You could make the mistake of saying customers are other-than-us; or you could think the customers-are-always-right. Nah. Just watch the TV programme Airline; some of the customers on that show are just as outrageous as the dodgy plumbers they like to nail on consumer TV shows.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Liam Mulhall co-founder of Australia’s Blowfly Beer (interviewed in this podcast last month), has just started blogging. In the podcast, he said mostly the big brewers had not seen him
David Burn at Adpulp marvels at the meteoric growth of Google’s advertising. Who would have thought that their “fortune cookies” would fare so well against the creative might of Madison
The TrueTalk Blog: Red Sky at Night…Lutz’s Delight Tom Guarriello follows the GM Fastlane Blog closely. Here he focusses on reader appreciation of the openness of the format quoting one
I’ve booked my place at Russell’s Interesting2007 conference. (June 16 London) The basic concept: to try to do a TED at a tiny fraction of the cost. I’m also almost
