Jennifer Rice partly prompted by John Porcaro has been thinking about connections and artificial distinctions.
I like this line of thought. I’d add that another dodgy idea is stereotyping. You could make the mistake of saying customers are other-than-us; or you could think the customers-are-always-right. Nah. Just watch the TV programme Airline; some of the customers on that show are just as outrageous as the dodgy plumbers they like to nail on consumer TV shows.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’m co-hosting a workshop in Finland on October 14th, alongside Simo Routarine and Viv McWaters. This will be part of the IAF Europe Conference in Helsinki. Here’s a bit of
Andrew Sullivan spots another home-made ad for Barack Obama and asks: Who needs professional ad campaigns? When you have such enthusiastic and creative support for free supporters will make their
I’ve been meaning for some time to put together a short e-book. Working title: First Blast of the Trumpet Against the Monstrous Regiment of Brand Consultants. I want to say
Hugh: It’s not about how much your product engages with the customer. It’s about how much your product allows your customer to engage with other people. Reminded me of what
