Andrew Sullivan spots another home-made ad for Barack Obama and asks:
Who needs professional ad campaigns? When you have such enthusiastic and creative support for free supporters will make their own ads for you – and put them on YouTube.
…And when you’ve got a network of supporters spontaneously generating messages for you, you don’t need focus groups and polls to evaluate which ones will give you traction. The ones which will generate traction will simply identify themselves.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Nick Wreden in his FusionBrand blog reports on an ANA survey on perceptions of marketing. In some ways, it’s a familar story Despite its importance marketing is not getting the
Stefan Liute points to the absurd story of Singapore authorities paying Interbrand $400 000 to rebrand Marina Bay… only to decide to leave the name unchanged. The really funny part
A Swedish teacher wonders how to compete with World of Warcraft. Good question the sort we might chat about on Wednesday afternoon at NESTA. There’s room for few more if
Open (finds minds conversations)…: Blogs are bad conversations, psychologist study suggests Antony Mayfield ponts to some interesting research suggesting why online conversations often go awry (tags: blogging dialogue facilitation) —–
