Andrew Sullivan spots another home-made ad for Barack Obama and asks:
Who needs professional ad campaigns? When you have such enthusiastic and creative support for free supporters will make their own ads for you – and put them on YouTube.
…And when you’ve got a network of supporters spontaneously generating messages for you, you don’t need focus groups and polls to evaluate which ones will give you traction. The ones which will generate traction will simply identify themselves.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Leonara of Treehugger reflects on this year’s Do Lectures. Lots of good stuff and this line particularly caught my eye: Do Lectures are simply unafraid of being copied because they
I’m trying to find someone who is a whizz with Movable Type 3.0+ to help me migrate an organisation’s website into a blog format. I’m reasonably good with the software
Rob Paterson tweeted very flatteringly about our new book. I am trying not to be a tedious self-promoter but it was jolly nice of him. Still I have to admit
Recommended viewing for contemplating the power of self-organisation and the hidden costs of top-down control. The best line in the commentary was this: “Road capacity might be limited but empathy
