I wonder how much attention the folks at Starbucks are giving to Paul Williams and John Moore? These guys are serving up so much free consultancy I’d have thought someone there might feel the need to appreciate the effort.
Mischievous thought: Perhaps they’re too busy trying to create new ways to build community that they’ve forgotten the simpler option of just joining one that’s been created for them.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’m trying to find someone who is a whizz with Movable Type 3.0+ to help me migrate an organisation’s website into a blog format. I’m reasonably good with the software
Top 5 Rain Dances « Leadership and Management / Turning Adversity to Advantage
Writing stuff down can easily remove us from practical reality and suppress our intuition
I work with James and I’m biassed but I really like his post: What Marketeers Can Learn from Skype Part 1 and Part 2. A good summation of what “Those
