I wonder how much attention the folks at Starbucks are giving to Paul Williams and John Moore? These guys are serving up so much free consultancy I’d have thought someone there might feel the need to appreciate the effort.
Mischievous thought: Perhaps they’re too busy trying to create new ways to build community that they’ve forgotten the simpler option of just joining one that’s been created for them.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Not that I care about these things he wrote disingenously, but I appear to have reached the exalted status of 251 on Feedster’s top 500 this month. Funny that as
I hosted an unhurried conversation in London this week. We meet at the Royal Festival Hall, where we can usually find a reasonably quiet space. Only this time, most of
Chris Corrigan has a thought-provoking post on power games in supposedly participatory processes. I guess this is the nub but the whole thing is worth reading. Those of us who
Quite a few people have linked to this video of Eric Berlow from TED. His theme is “how complexity leads to simplicity”. He looks at how various visualisations offer us
